Thank you very much for allowing me to review your website.The graphics on the website are very well designed and it is very easy to navigate and get around.
In regards to my critique here are my initial thoughts:
- The designer did a very nice job and the graphics are great however the layout is "dated". (I'm getting the sense the website was designed around 2008 or so)
- I'd make the main image much larger with the unique selling point as the thing that stands out the most. What is PriviaHealths "WHY"?
- I'd consider changing the colors blue and gray.
- If you haven't branded the logo yet I would consider changing it. I am not crazy about the dark gray box that "traps" the logo in it. I think the logo needs to be reworked a bit.
- Make the phone number larger.
- Bold the navigation and change the font to Ariel.
- Add the contact link as well as the social icons to the top of the page
- What is your "unique selling point" why would I switch or sign on to Privia?
In regards to SEO here is what I see:
- Here is your title tag:
<title>Home | Privia Health</title>
<meta name="description" content="No Meta Description Found" />
- Your Title Tag and Meta description are EMPTY. When people do a Google search this is what they are going to see! Very bad.
- Below is Emblem Healths Title and description for example and comparison
<title>EmblemHealth: Family and Individual Health Insurance Plans In New York</title>
<meta name="description" content="New York's leading neighborhood health insurance and wellness company. We are committed in making quality health care accessible to all New Yorkers." />
- The website http://www.priviahealth.com is not mobile friendly
Here is google's own tool to check it https://www.google.com/webmasters/tools/mobile-friendly/
- 40% of your visitors are visiting on Mobile
- I regards to your Reviews online Yelp, Google reviews, YP reviews...etc Priviahealth has ZERO REVIEWS. I would work on getting reviews from patients to help boost your trust online.
In short, the website is a basic information website that needs a lot of life pumped into it:
- Needs a massive redesign and Mobile friendly
- Needs on Page SEO for Google to recognize what Privia Helath does
- Needs Online reviews to build trust
- Needs a Youtube Channel to post weekly videos (How to stay healthy, How to prevent diabetes..etc)
- Needs a person to manage Social Media (make friends,Comment,connect...etc)
I hoped I helped
Thank you
Bret